Creative Ops + AI Workflow Systems
I connect video production craft, creative operations, and AI workflow automation to help high-output teams turn chaos into clearer priorities, cleaner handoffs, faster iteration, and better creative.
Currently leading creative operations and video production at Fox Corporation for FOX 5 Atlanta and FOX LOCAL Atlanta.
Demandbase is hiring for more than a project manager. You need someone who can be the operational backbone of a fast-moving creative team, understand the realities of video production, and make AI useful inside the daily rhythm of creative work.
That is the work I have been leaning into for years.
I manage high-volume creative work without letting details disappear. Daily triage, weekly planning, project dashboards, reviews, revisions, ownership, deadlines, and delivery all need to stay visible enough for teams to move quickly without losing control.
100+ annual creative projects across broadcast, streaming, digital, social, sports, sales, and brand campaigns.
I build repeatable creative workflows, templates, and AI-assisted systems that help cross-functional teams move from strategy to shipped work faster. My work connects creative execution to platform adoption, audience growth, campaign velocity, and measurable business outcomes.
Experience partnering across creative, sales, programming, leadership, digital, and revenue-adjacent teams to turn business needs into executable creative.
I use AI as infrastructure, not novelty. I have built Gemini-based workflows, reusable prompt systems, Apps Script tools, and automated briefings that reduce manual lift, sharpen communication, and speed up creative decision-making.
FOX AI Champions task force member; built automated Gemini API workflow delivering daily leadership briefings.
A few examples of how I turn creative operations problems into working systems.
I built and maintain a structured Google Workspace project dashboard that functions as the team’s single source of truth for active work, owners, deadlines, status, deliverables, and daily priorities. I rebuild the system monthly, update it daily, and use it to run creative triage, clarify ownership, surface risks, and keep high-volume production work moving across departments.
Designed an automated workflow that scrapes dozens of Georgia media outlets and community forums, aggregates results via Gemini API, and delivers a curated daily briefing to senior leadership inboxes, including the SVP/GM, VP News Director, and VP of Creative. Fully automated, no manual assembly required.
Built production-ready Google Workspace tools using Apps Script and custom HTML modals for guided workflows, repeatable actions, team updates, and faster project visibility inside existing systems.
Apply Gemini and reusable prompt systems to draft and refine copy, generate alternate messaging directions, pressure-test concepts, structure creative feedback, and help teams iterate faster while keeping human judgment and production craft at the center.
The systems matter because the output still has to move, perform, scale, and deliver results.
13M+
FOX LOCAL installs
7M+
Unique viewers
4B+
Minutes watched
100+
Annual creative projects
200M+
TikTok views from a repeatable social-first format
4B+
Promo video impressions across broadcast, streaming, and digital campaigns
Metrics reflect FOX 5 Atlanta / FOX LOCAL creative, promotional, and platform-support work.
A snapshot of the craft side of the work: brand storytelling, directing, editing, campaign production, streaming, social, sports, and visual identity.
The reel shows the work. The systems above show how I help teams make more of the right work, faster.
A few examples where production craft, creative operations, and platform strategy came together.
Helped lead creative production for FOX LOCAL CTV and mobile campaigns in a top-performing market, contributing to 13M+ installs, 7M+ unique viewers, and 4B+ minutes watched across Roku, Apple TV, Amazon Fire TV, iOS, and Android.
Created the original TikTok daily news brief video format and led team execution, building a repeatable social-first template that generated 200M+ views, including one 43M+ view video and several reaching the millions.
Executive produced, directed, wrote, edited, and art directed the pilot series, developing the creative approach, production plan, editorial structure, and visual identity from scratch.
Led creative campaigns and production support for major brand and sports partners, translating stakeholder goals into polished, on-brand creative across broadcast, digital, social, and streaming touchpoints.
The throughline: make the work easier to move, easier to understand, and harder to drop.
01
Teams move faster when ownership, deadlines, feedback, and priorities are not trapped in side conversations.
02
Operations should make creative better, not flatten it. Process has to serve the work.
03
AI is useful when it reduces manual lift, sharpens thinking, speeds iteration, or improves communication. Not when it creates extra noise.
04
The job is not only knowing what is stuck. It is helping the team get unstuck.
Bringing production craft, operational discipline, and AI workflow fluency to teams moving fast across video, social, streaming, sports, and brand creative.
